Marketing Coordinator, Viridis Energy

Marketing Coordinator at Viridis, holds undergraduate degree in Event Management and a graduate degree in Marketing and Communications, certified in Inbound Marketing by Hubspot, with great experience in digital marketing, corporate event production, content marketing, copywriting, planning, and SaaS sales.


Publications by Carina Lima


Digital transformation as an ally in energy and utilities management

Submitted by Carina Lima on Wed, 11/08/2017 - 13:12
Technology continues to transform many aspects of our lives, from simple daily tasks to profound changes in business and global markets. The area of energy and utilities management is no different, and in this context companies in the lead in digitizing their processes can improve their work routine and even their competitive potential.

Triple Bottom Line: Sustainability and Energy Efficiency

Submitted by Carina Lima on Mon, 05/29/2017 - 17:14
Sustainability and the preservation of natural resources have become more and more relevant. Problems with the energy supply, water supply, and greenhouse effect are some of the reasons that have brought the concept of Triple Bottom Line to the corporate board, in addition to government leaders and nonprofit organizations.

How data lakes may help energy & utilities management

Submitted by Carina Lima on Wed, 02/22/2017 - 17:07
Storing and processing large volumes of data is not a trivial task, especially when this information comes from multiple sources and is received in different formats. Different types of data, when combined, have the potential to influence strategic analyses and decision making, but they must be gathered and processed with agility and reliability.

The Viridis platform explores the concept of a data lake to combine time series sampled in real time with transactional data from management systems. To deal with large volumes of data, the system has a high-performance data historian with efficient storage and response times, capable of holding thousands of time series for many years. All this measurement data is combined with data from legacy systems such as ledger transactions, production orders, maintenance orders, laboratory data, among others. The system automatically correlates multiple types of data, temporal and transactional, allowing disruptive views on energy performance and operational efficiency.

Unexpected rise in the energy bill! What now?

Submitted by Carina Lima on Thu, 08/25/2016 - 16:42
Energy consumption in an industrial plant can often be the villain in budget execution, especially when suddenly in a given month the energy and utilities bill rises unexpectedly. The reason for the high consumption rates may not be related to production or equipment problems, but due to leakages (or electric chain escape) in the own energy inputs distribution networks.

Investing in sustainability: competitive advantage or just another expense?

Submitted by Carina Lima on Wed, 06/01/2016 - 19:03
Does your company still see investments in sustainability just as an obligation? Does it understand sustainable practices as cost and not value generation? To put sustainability in the center of business strategy not only contributes to improving the company’s reputation from the consumer’s view, but can also generate profit. In the energy and utilities management scenario, sustainable management can reduce costs by gaining efficiency in processes and reducing energy inputs consumption.

The Emissions Management module of the Viridis Platform promotes comprehensive control of greenhouse gas emsisions as well as of solid and liquid waste from operations of any size and complexity. The system also monitors and manages the entire balance of energy and mass. Emissions can be measured directly or calculated by equivalence from conversion rules applied to the variables of energy consumption. 

Viridis still gives complete support to the execution of practices advocated by the ISO 14001 standard, helping the company to maintain the expected environmental performance, as well as to acquire or maintain its certification by an appropriate external organization. The configuration of rules of equivalent emissions, the establishment of goals and indicators of environmental performance, and the execution of cycles of continuous improvement are essential elements to ensure compliance with the standards and the realization of the sustainable vision of the organization. 

Click here and see detailed information about all of the functions of the Viridis system. 

6 reasons why you should not use spreadsheets for energy management

Submitted by Carina Lima on Wed, 05/18/2016 - 18:59
Many companies manage and control energy-related processes with multiple electronic spreadsheets, in most cases doing everything from data collection to information analysis and report generation. Energy management teams are faced with the challenge of finding adequate management systems that not only include all of the tools and features needed to manage daily operations and promote continuous improvement, but also that are highly usable, with simple and intuitive interfaces, well integrated to existing systems, and easily accessible from different devices.

The Viridis platform for energy and utilities management provides capabilities of monitoring, planning, contracting, costing, measurement and verification, simulation, and optimization of energy consumption – in an integrated way. This integration completely eliminates the need to use spreadsheets, in addition to allowing greater control, security, and quality of information. Data concerning energy consumption can be captured by the platform in real time, immediately treated in terms of quality and inserted into a contextualization mechanism that facilitates more robust and comprehensive analyses. Otherwise the Viridis platform also facilitates the incorporation of processes and tools that are commonly implemented in spreadsheets by users: forms for manual entry of data (for metrics that do not have physical meters), production plans used for prediction of energy consumption, forms for entry and verification of invoice data, spreadsheets that represent business rules in specific tasks and pivot tables for querying and visualization of combinations of data – all are of course covered by the Viridis platform and its interface components in order to facilitate the internalization of the tool and the rapid capture of value by users.